Role: Director of Design
I joined Clip a payment start-up focusing on bringing credit card acceptance to the masses in Mexico and the rest of LatAm as the Director of Design. I followed the co-founder Vilash Poovala over from VISA and was actually employee #2. I was charged with not only the end to end design of their payment application but all design for Clip.
The opportunity in LatAm is massive. Only a very small percentage of merchants in LatAm accept credit cards because of how hard and expensive it is to set up. Clip aimed to solve this problem by offering inexpensive hardware for credit card processing and a super easy onboarding process.
The problem we were trying to solve however, was not just how do we make credit card acceptance easy for merchants but we also had to solve for the consumer who historically is not comfortable using credit cards at smaller retailers becuase of the fear of fraud.
By the time I left Clip we raised almost $18 million USD in funding, shown exponential growth month over month and processed over $1 Billion MXN in transactions through the apps I designed. Curently their funding is over $40 million USD and they are considered one of the fastest growing FinTech start-ups in LatAm.
One of the videos that we produced for VC pitches, trade shows, etc.
Owning design and being such an early member of the team I was able to hit the ground running building what I didn't have in previous start-ups which was a good design culture. Building is probably not the best word because you actually can not build a design culture, it just happens when the right people and the right processes are in place but I found you can jump start it by introducing design thinking and involving the entire team in the process. I started the process by traveling to Mexico with the co-founders, product managers, etc and met with many merchants to talk about their struggles with payments and we also just roamed around Mexico City and observed how people transacted in general. We brought back some great insights that helped us when we started our working sessions (These were design sprints before design sprints were a thing). From there we because the process of designing what Clip is today.
Small merchants using our Clip prototype at a high end market in Mexico City.
Being able to research and observe how merchants and people interacted while transacting in a number of different settings gave us envaluable information to take back and start the ideation process. Armed with this knowledge we began ideating and iterating on what our mobile terminal app and supporting merchant onboarding and management site should be.
Storyboard from an early click though prototype illustrating the hardware interaction with chip and swipe cards and the app interaction.
This is a high resolution flow explaining how installments works.
When we worked on our brand book/style guide we put it up on the walls for everyone to see and provide feedback.
This is the final mock up of the blister packs we had manufactured for our clip reader to be sold at big box stores like Sam's Club and Costco.
All of this work manifested in the creation of a Windows, iOS and Android teminal application. We also created a website for easy onboarding and tracking of transactions.
This is the amount entry screen on the 3 platforms we designed the clip app for.
This is a screenshot of the hero image and messaging on clip.mx