Sr Product Designer · Workday · Bay Area
Designing products that move businesses forward.
Twenty-plus years of product design across FinTech, e-commerce, payments and enterprise HR. Currently designing AI-assisted talent management at Workday.
A few of the products I’m proud of.
Twenty-plus years across FinTech, e-commerce, payments, and enterprise HR. Each of these moved the business meaningfully and shipped to real users.
See all workClip Terminal: bringing card acceptance to Mexico
Designed an end-to-end mobile card acceptance platform for small merchants in a cash-dominant market — research-led, validated in pop-up mercados, and now one of the top FinTechs in Latin America.
- $1B+Pesos processed
- 7.7M+Transactions
- 30K+Merchants
Sam’s Club: Frequently Ordered Items
Used purchase history and the hooked methodology to shift in-club Sam’s Club shopping onto mobile — a single feature that drove a 3% lift in app GMV and $37.4M annualized.
- $37.4MAnnualized GMV
- 75%Engagement with triggers
- 4%CTR on landing trigger
Twine: the anti-retirement calculator
Reframed retirement planning as a visualizer, not a calculator. A two-week sprint that tested favorably against NerdWallet and shipped contextual advice rather than a wall of numbers.
- 3×Apple App of the Day
- 4.6App Store rating
- $20MAUM
Design that has to earn its place in the business.
I'm Brent — a senior product designer with twenty-plus years of experience across FinTech, e-commerce, and enterprise HR. I lead with research, sketch before pixels, and tie every decision back to a business outcome.
I'm currently at Workday designing talent management and benefits experiences, with a focus on integrating AI into core HR workflows. Before Workday: Twine, Sam's Club / Walmart Labs, Verifone, Clip, VISA Checkout, PlaySpan, FanSnap.
More about meAI, integrated into the practice.
I’m exploring how AI changes the design process and the products themselves — from research synthesis to in-product copilots — inside Workday and on side projects.
AI showcaseIntegrating AI assistance into talent management workflows at Workday.
Using AI to compress synthesis, ideation, and documentation — not replace them.
Spinning up functional prototypes (this site included) with AI-assisted tooling.
Where AI helps. Where it hurts. Writing about both.
A repeatable six-step practice.
The same loop — research, synthesis, ideate, prototype, validate, metrics — has held up across every team and product I’ve worked on. Tap a step to dig in.
Read the process