Work
My Work.
Selected projects across FinTech, e-commerce, and enterprise HR. Workday write-ups are in progress — reach out for a confidential walk-through.
2019FinTech
Twine (John Hancock)Product Design Lead
Twine (John Hancock) · Product Design Lead2019
Twine: the anti-retirement calculator
Reframed retirement planning as a visualizer, not a calculator. A two-week sprint that tested favorably against NerdWallet and shipped contextual advice rather than a wall of numbers.
- 3×Apple App of the Day
- 4.6App Store rating
- $20MAUM
FinTechiOSBehavioral DesignRapid Prototyping
2017–2018E-commerce
Sam’s Club (Walmart Labs)Lead Product Designer
Sam’s Club (Walmart Labs) · Lead Product Designer2017–2018
Sam’s Club: Frequently Ordered Items
Used purchase history and the hooked methodology to shift in-club Sam’s Club shopping onto mobile — a single feature that drove a 3% lift in app GMV and $37.4M annualized.
- $37.4MAnnualized GMV
- 75%Engagement with triggers
- 4%CTR on landing trigger
E-commerceMobileHooked ModelPersonalization
2013–2016FinTech
ClipHead of Design (Employee 2)
Clip · Head of Design (Employee 2)2013–2016
Clip Terminal: bringing card acceptance to Mexico
Designed an end-to-end mobile card acceptance platform for small merchants in a cash-dominant market — research-led, validated in pop-up mercados, and now one of the top FinTechs in Latin America.
- $1B+Pesos processed
- 7.7M+Transactions
- 30K+Merchants
FinTechMobileMulti-platformResearchBrand