Case studies, sized to the question.

Clip Terminal: bringing card acceptance to Mexico

Designed an end-to-end mobile card acceptance platform for small merchants in a cash-dominant market — research-led, validated in pop-up mercados, and now one of the top FinTechs in Latin America.

• $1B+
  Pesos processed
• 7.7M+
  Transactions
• 30K+
  Merchants

Sam’s Club: Frequently Ordered Items

Used purchase history and the hooked methodology to shift in-club Sam’s Club shopping onto mobile — a single feature that drove a 3% lift in app GMV and $37.4M annualized.

• $37.4M
  Annualized GMV
• 75%
  Engagement with triggers
• 4%
  CTR on landing trigger

Twine: the anti-retirement calculator

Reframed retirement planning as a visualizer, not a calculator. A two-week sprint that tested favorably against NerdWallet and shipped contextual advice rather than a wall of numbers.

• 3×
  Apple App of the Day
• 4.6
  App Store rating
• $20M
  AUM

Workday: Talent Management

Designing talent management experiences inside one of the most-used HR platforms in the world. Full write-up coming soon.

Workday: Benefits

Benefits enrollment, plan comparison, and ongoing benefits management at enterprise scale. Full write-up coming soon.